The Microsoft Cloud Optimizer allows IT professionals to track the spend, usage, efficiency and waste of their Office 365 software. Insights into ownership, storage, savings opportunities and software environment are brought together in a single, well organized, easy to read dashboard for complete visibility and control. The challenge was to create something useful from an IT manager's point of view. By continuously listening, testing and iterating with end users, we were able to identify and satisfy a specific customer need, which created a positive business outcome.