HomeAdvisor is the largest online market place connecting home owners with contractors. Once a match is made a user can request quotes, book online appointments, read reviews and browse photos. The objective was to draw attention to all actionable items on the page, communicate action had been taken and to then keep users engaged and moving forward.
This was achieved through clean organization, meaningful transitions, and a progressive display of guidance and useful tools. This project reinforced the notion that software product development must be flexible and that the basis for success is speed of iteration.